Analysing markets economics, consumers habits and competitors' activities in your market segment
Finding agents, distributors, franchisee, JV partner or e-commerce platforms and negotiation of terms and conditions
Recommendation on best distribution channels, partnership alliances & business models
Finding the right store locations, based on demographics, brand mix and location metrics
Maintaining locally brand integrity across all distribution channels marketing initiatives and communications, and managing with the local partner, the portfolio of products
Assisting with buying, pricing and collections launches coupled with competitor and customer insights analysis
Analysing of sales forecasts, KPI and other relevant financials to micro-pilot business activity
Advise on best online strategy from development of own E-commerce platform to partnership with leading pure players
Selecting and contacting the best partners based on brand's universe, local E-commerce sector specificities and regional opportunities
Creating innovative business models so clients can interact with your brand and access your products when and where they want, and on whichever device they choose
Formulating unique value proposition in line with the brand or retailer universe and market positioning
Guiding on choice of technology such as IoT, AR or 3D printing to offer unique in store customer experiences
Advising on the best loyalty program or contextual CRM to target and retain customer in store and grow overall business
Creating merchandising presentations that are exciting, captivating and engaging to the consumer yet driving store productivity
A to Z Handling, from pre-opening planning (floor plan VM, recommendation on VM props, identification of key looks on line sheets, etc.) through realisation of in store VM and facilitation organisation of launch event
Analyzing the effectiveness of existing VM techniques and creation of ad hoc quidelines, i including store planning, visual sight lines and spatial considerations
Organising sales training and seminars with sales technics, role play, zoning optimisation and sharing of industry best practices
Training of the retail staff to be able to manage daily VM requirements, administrate efficiently a store and handle stocks and replenishment in the most effective way